At the D13 ATON roundup a few years ago Carmanah reps were on site giving their little speech about the durability of their product.
They invited anyone down to the stage to test said durability of their product by hitting the light with a sledge hammer.

Advice #1 - Don't challenge said BM who is used to swinging said sledge hammer for the heat and beat to test the durability of your product. The first swing (from over head like chopping down the cherry tree) smashed the product into so many pieces that several tubes of glue could not even repair the light; although the light did continue to blink.

Everyone in attendance did like the demonstration although I doubt the Carmanah reps will include that demo in future examples.