From what I gather from all the guys both ahead of me and behind me, the great allure is to just be a pilot. We've heard mythical stories about fewer additional duties with more lieutenants and captains vying for the OER bullets, shorter deployments, better TDY locations, no more JRTC or NTC as you know it. Some just like being able to walk to the back to use the small lavatory.
I'm not sure what it is. However, I have an extreme fear of heights...IMC...autopilots...wheeled aircraft...more than one engine, etc. so I will not be taking the red pill.